Archive for the ‘List Building’ Category

Did you know that Success is a Mind Set? Have you ever wondered why some people succeed even though it appears that the “cards are stacked against them”, and others fail even though it appears they have everything they need to succeed?  We can take this a step further by asking why do some people with their own products fail and others with no products succeed. I would like to suggest that some have the ability to leverage what they have for success while others have no idea what they have.

Let’s take Free Marketing Tools as an example. I don’t care what company provides the Free Marketing Tools as long as they are good quality, effective in a marketing capacity, and pay you commission on all upgrades.  LGT Marketing provides quality Free Tools with Live Workshops so you may want to consider that as a very good leveraging possibility. While most will just use free tools like responders, or ad tracking, for their marketing campaigns I would like to suggest another course of action. Below are 5 ways to Leverage Free Tools for Your Success!

1. Build a Contact List by Giving Away Free Marketing Tools – Build a contact list by providing the Free Tools Package “for a name and e-mail address”. You will need a splash page, responder, and a small hosting account. TeamLGT.Com provides these basic tools with live workshops. In your first follow-up message to your new subscriber you will want to provide the URL where they can pick up their Free Tools Package.

2. Brand Your Name by Providing Support – Once you have a subscriber simply provide an e-course or training tutorial on how to best use the free tools so they can build their list and brand their name. Once again its best if the company you’re building your list around provides live workshops. This will give you more time to build your list while using the training workshops as leverage.

3. Earn Cash on All Upgrades – By giving away free tools you’re not just building a contact list. You’re building a down-line in a company that will pay you when someone from your free tools down-line upgrades to a paid package. One way to expedite this process is by providing positive support and encouragement to your subscribers.

4. Advertise Your Affiliate Programs to your List – Now that you’re building your list, branding your name, and earning cash on upgrades it’s time to start a newsletter, E-zine, or some kind of regular communication to your subscribers. Provide quality content, e-books, and marketing tips so your subscribers will see you as a professional. Advertise your affiliate programs through your newsletter.

5. Leverage your way to a Pro Marketing Tools Package – Take the cash you’re earning and upgrade to a Professional Marketing Package. Lead Generating Tools provides a complete affiliate marketing package with money making resources for your newsletter.

Steve Swetman
Lead Generating Tools

Do you remember when you first took the plunge into Online Marketing? Or perhaps you’re just now thinking of jumping into this exciting and rewarding business for the first time. Either way I am sure that you were either taken in by all the promises, or are heading for some first time lessons. Below are 4 tips that could save you from Packing it in Early!

1.  Get a Reality Check – I always wondered why so many people think they can jump on the Internet and start making money right away without any kind of Marketing experience or degree? The moment we read our first opportunity email or webpage we fall pray into the hands of those Copywriting Professionals. They easily take us by the hand and give us a picture of success and beauty all the way to the payment page. We wonder a few days later after the “Effects” have wore off “How did I let that happen?” Most opportunities sound too good to be true because that’s the way marketing has always been played.  Be prepared.

2.  Invest in Yourself First – I better learn before I get burned is the right way to look at Marketing Online. Below are a few terms that need to be understood before starting an Internet Marketing Journey.

• Affiliate Marketing
• Article Marketing
• Copywriting
• Web Design
• Private Label Rights “PLR”
• Master Resell Rights “MRR”
• One Time Offer “OTO”
• Blogging
• List Building
• Search Engine Optimization, “SEO”
• Pay Per Click, “PPC”
• Web Hosting
• Domain Names
• Domain Name Management
• C Panel

Take the time to learn the above terms and you will be all the wiser! Don’t just learn the definitions; you must know how to use these tools to promote yourself and business productively.

3.  Brand Your Name – Now that you can define the terms above it’s time to create a Marketing Game Plan that Will Brand You. Find the right product and use the terms above to promote you as an expert of that product. Notice I did not say promote the product, Promote You as an Expert, reporting the Benefits of the Product. Before we can sell anything we need to establish the benefits of using the product. This would fall under the Term “Copywriting” Before potential buyers will make a purchase they want to feel assured that the persons selling the product know what their talking about. Knowledge is Key!

4.  Budget for Success – Decide on an advertising budget and understand that there are certain Tools, Services, and Resources you will need to pay for. Trying to become successful using all free tools and services will delay your success and add to your learning curve. Essential Tools are Web Hosting, Responders, Ecommerce, and Live Training Workshops. Try and find a company that provides these essentials at an affordable cost.

Steve Swetman
Lead Generating Tools